shout to TRUE in san francisco. some real hometown heroes and a bay area institution, doing the freshest new eras for a while now and that’s not to slight the in-house brand.
in pursuit of keeping you in the choicest shit — or atleast allowing you to find it, TRUE SF will be a regular zeropercentoff addition. stop sleeping, here.
Tags: new era, hip hop, plaid, fashion, zeropercentoff, streetwear, graffiti, street culture, shopping, san francisco, design, art, true sf
